Discuss the positive and negative social impacts of staging Major Essay

Discuss the positive and negative social impacts of staging Major events - Essay Example Event management and marketing is an important strategic part of the marketing strategic planning within any industry. The role of marketing and event marketing becomes a key element of success for a company strategy in the phase of the life cycle that is near launch and after launch. Event marketing, in the last decade, is increasingly dealt within an integrated marketing communications perspective. Event marketing and management provides a superior competitive advantage when managed within the integrated marketing communications framing. Events are described by O’Toole and Mikolaitis as â€Å"a means of communicating corporate messages†1. Pickton and Broderick describe how events are means of targeting and positioning within a given market. The authors show how the message passes across and maximizes its leverage through an integrated marketing communications approach. Events organized directly or indirectly by pharmaceutical companies for example must be held in the towns and offices chosen for logistics, scientific and organizational reasons and be characterized by an appropriate participation of physicians and by an expert scientific program. Town with an exclusively tourist vocation must not be used as venues. The participants invited to meetings must be chosen on an international, national or at least regional basis. This indeed forms the societal link of staging events in different areas and should be understood as such. The positive impacts of staging major events include the fact that they bring in value and ability that can easily be showcased across the board. People will get to know what kind of talent exists and thus comprehend how major events are held within their close proximity. They will also find out how people can dress up, show their own selves and bring out the very best of skills and abilities. Different event management regimes therefore learn from these quarters because they want to tell the people that the world is their own stage and that they can show them what they are made up of what their real worth is, in the long run. The positive impacts of staging major events are that they look classy and have a special demeanor about their own selves. This is one of the reasons why staging major events in the time and age of today is the ‘in’ thing, and the same will develop even further in the coming times. The staging of major events goes down well with the event management companies and organizations which have drafted policies that take care of the details that go along well with the management and staging of such events. There is a discussion that centers on the premise of comprehending how these major events should be tackled and what are the repercussions in the case of an anomaly that might arise in the future. What needs to be understood here is the fact that major events are a source of confidence and encouragement for the audiences and more than that the people themselves who are staging them in the first place. Much research goes within the domains of major events as regards to their staging and management regimes, and one needs to comprehend all of these in order to move ahead further. More than anything else, there is a dire need to realize the true potential of these major events which can literally make or break careers of individuals as well as put the organizations within the industrial concerns of today. The major events also